![]() ![]() The management of Calyx & Corolla is contemplating a change in their long-term business strategy as they examine their ability to compete with more traditional outlets such as retail flower shops and wire services like FTD. This permits Calyx & Corolla to provide fresher, longer-lasting flowers to consumers. Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This analysis focuses on the case study of Calyx & Corolla, a mail order flower company.Ĭalyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers. ![]()
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February 2023
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